On the very edge of what creatives can think up and what engineers can make possible, Mutual Mobile is a mobile developer and consultancy that has helped apps going from their adolecent phase, to becoming full enterprise tools. The company's client roster includes Google, Xerox and Audi, and clients brought in directly from my content pieces include Blinds.com and Contacts.com, among others. Starting in corporate communications and then eventually ending up in market development, I helped Mutual Mobile engage the market with thought leadership, drive press coverage and leads, and communicate information around emerging technology and strategy in mobile. Although my roles have included everything from SEO to project management, one of the most fun and entertaining parts has been content creation because it meant first identifying what the market needed, then talking with our talented team across departments to express their expertise. Below are some of my favorite pieces.
Syndicated by VentureBeat, New York Times and others, Mutual Mobile's blog content and articles became a way to capitalize on hot topics for SEO, take a stand on important issues, and showcase our unique skills.
|FDA Regulation Affects Future of Medical Apps|
Soon, the FDA will look at medical apps with the same scrutiny as a stethoscope or a MRI machine. Although a handful of apps have received FDA approval, thousands of other diagnostic apps...
|iPad’s Entrance into Enterprise Is a Warning Sign for SaaS Companies
Over the last two years, iPad has quietly made its entrance into enterprise. With little effort from Apple, iPads have found their way into the workforce, breeding a new...
| How Retailers Are Cashing In on T-Commerce
We’ve been throwing around the term “mCommerce” for some time now, trying to understand how customers shop via their smartphones. But a new medium has snuck up on...
It often took video to help us communicate complex ideas or to sell new concepts. These videos were used for site content and new product promotion when words just couldn't sum things up.
Slide decks became not only important sales tools and presentation visuals, but also content pieces. Our decks on iPhone 4S and Facebook have each racked up upwards of 6,000 views, landing on Slide Share's featured section. Other presentations were used at conferences including mHealth Summit and Innotech.
A vital toolf or capturing leads and for feeding clients useful data, long form white papers were a good way for Mutual Mobile to take an acedemic look at mobile.