Austin Style Watch
Austin style Watch is a street fashion and Austin culture site that offers multimedia coverage of the city. I started the site in 2006 as the street fashion trend jumped from the New York Times style pages into the blogosphere, and sites documenting local fashion flavor starting popping up around the globe. The site immediately took off and within a month was written up in the pages of Nylon, who named Austin as one of the world's most fashionable cities. Since 2006 the site has become the go-to place for cutting-edge Austin style and has given coverage to small designers and boutiques frequently overlooked by mainstream media. Readers are invited to access the site in a variety of ways including a mobile site, rss, facebook, myspace and twitter. I personally coded most of what you see on the site, and the site has given me a great environment to learn and experiment with new media in a hands-on fashion.
The original pages
More than 300 street fashion photos are collected in the original Austin Style Watch, and they have been featured in Glamour, N.E.E.T and Venus Magazines. The site has always incorporated a blog element, but in 2007 it was moved to its own Wordpress site where content could be more easily tagged, shared and commented on.

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Marketing and distribution of the site
Starting with Myspace and then expanding to Twitter and then Facebook, social networking sites have been a way to market the site but more to make updates available to people in a variety of ways. It became apparent to me that no matter how common an RSS feed was, there were a group of people that just weren't going to understand what one was, so I see Myspace and Facebook as filling that capacity. Twitter does this as well, but also adds an extra dimension to the site where fashion shows are live tweeted. I've cultivated my own voice as a blogger and involved followers, for example asking them what outfit I should wear or what event they want covered. It also adds an opportunity for me to work with advertisers by twittering secret sales and more.